Planning blog content is key to success

For many affiliates, a blog is simply a place to post their thoughts and insight. However, this content can quickly lead to sales and traffic if marketers take their time to plan out an effective blogging schedule.

As ClickZ recently observed, a blog shouldn’t be run just so that affiliates can check it off of their marketing list – it should be playing a critical role in the overall promotion process. The source recently offered a number of tips to help affiliates get the most out of their blogs.

First and foremost, marketers need to identify and serve a niche. By fulfilling the needs of a limited number of individuals, affiliates are more likely to generate a returning reader base. They should also keep in mind that people reading their blog differ than those who are interested in the products they are promoting – for example, an affiliate who sells ebooks may have success operating a marketing blog, but the two won’t necessarily crossover.

Another important strategy is to plan blog content. Many affiliates blog on a whim, writing about whatever comes to mind when they think of it. Irregular fluff content, however, won’t help affiliates develop or keep an audience of interested readers – rather, they demand regular, insightful content. The best way to meet their needs is by scheduling content in advance so even when an affiliate can’t write, he or she has ready-made content.

And while blogs can be tools to promote products, that shouldn’t be the primary objective. “While it’s tempting to use every communications platform for product promotion, for social media, which blogs are, this doesn’t work. If all your blog does is shout, ‘buy, buy, buy,’ your blog will turn your readers off,” suggests the source.

A separate article from Search Engine Watch highlights the importance of conducting keyword research when starting a blog. By looking up keywords, affiliates can discover new niches that they can reach, which will help them develop a larger audience.

Furthermore, content should be optimized using these keywords. “Just having content, even great content, on your company’s website isn’t enough to grab the attention of search engines. Businesses must leverage this content using search engine optimization tactics. Maintaining a corporate blog is a good SEO tactic that allows for rapid content creation without the constraints of website architecture and web development teams,” says Search Engine Land.

While that advice is intended for businesses, affiliates could benefit by doing the same – optimized content can lead to more traffic, which in turn will improve the influence and reach of the blogger.

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