PartnerWeekly Unveils Hot Transfer Program

Service Taps into Substantial High-Performing Consumer Segments

LAS VEGAS – March 7, 2011 – PartnerWeekly [], the leading provider of leads and marketing services to the specialty finance industry, today announced a new program, the Hot Transfer. Transfer offers superior service—for both consumers applying for a loan, and for lenders looking to increase their portfolio of customers. The real-time technology instantly and efficiently connects consumers to a robust network of over 100 lenders to help match the consumer with the right lender.

PartnerWeekly recognized that there was strong need for lenders to easily and seamlessly connect with potential customers that apply over the phone, so the company created its Hot Transfer service with the purpose of offering a fast and efficient conversion environment for both the lender and consumer. The Hot Transfer is a new method for lenders who wish to connect with consumers, which distinguishes this process from the competition. Additionally, the Hot Transfer program operates 24 hours a day, seven days a week, addressing the high volume of loan applications.

“The Hot Transfer program drives high value-added opportunities for incremental gains in the lending industry by matching highly qualified and unique consumers to lenders,” said Ron Symon, vice president of Lender Relations at PartnerWeekly. “We’re confident in the operations of this new service and believe it creates a compelling value for our lenders.”

The process of the Hot Transfer Call Center is simplified by means of the customer applying for the loan via a 1-800 number. Once the application is processed and accepted, the consumer is informed that a “match” has been made and is given the contact email and customer service email of the assigned potential lender. Depending on their profile, the consumer will be transferred directly to the lender, or are otherwise put in contact with the lender.

With the high volume of new loan applicants driven from the Hot Transfer Call program, lenders have a greater opportunity to quickly establish a personal relationship with the new applicant.

About PartnerWeekly

Founded in 2001, PartnerWeekly is the largest lender network in the consumer specialty finance market. PartnerWeekly provides a real-time lead distribution system optimized for affiliates and lenders. As part of Selling Source, one of the largest digital marketing companies in the United States, PartnerWeekly is backed by a state of the art infrastructure and cutting-edge optimization technology.

PartnerWeekly helps affiliates scale business through high yielding, diverse offers that are customized and enhanced to ensure premier performance. For lenders, PartnerWeekly drives efficient consumer acquisitions by providing the highest quality leads through advanced targeting and optimization technologies. Utilizing this advanced technology and over ten years of experience, PartnerWeekly increases ROI for lenders.

For more information about PartnerWeekly, please visit

About Selling Source, LLC
Selling Source, one of the largest privately-held digital marketing companies in the United States, provides customer acquisition and data services. The company operates proprietary, scalable technology platforms to cost effectively deliver a substantial volume of precisely targeted, real-time sales leads while maximizing return on investment for advertisers and publishers. Continually expanding its broad online reach via an array of diverse branded web properties, as well as through external partner relationships, the company attracted over 550 million visitors to its branded web properties in 2010. Selling Source has a strong, varied client base and specializes in two key verticals: Consumer Specialty Finance and Performance-based Marketing.

London Bay Capital, a private equity firm based in San Francisco, acquired a controlling interest in Selling Source in December 2007. For more information, please visit

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