Publisher News

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Twitter makes sharing even easier

While Twitter can be an effective affiliate marketing platform, it does come with its own challenges – namely, the 140-character limit of Twitter messages. While this is often enough to inform followers of a quick thought or feeling, if marketers are trying to share links or engage consumers, it may be not enough.

While the social network hasn’t raised the character limit, Twitter announced a new feature that many affiliate marketers have been eagerly anticipating – an automated link shortener. Previously, marketers had to use third-party link shorteners, such as bit.ly or goo.gl, to fit links into tweets. Read More >

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Google announces Panda update 2.2

Earlier this year, Google launched the Panda update to its search engine, which made major modifications to the way the portal sorted web results. The change that had the biggest impact on affiliate marketing campaigns was the devaluation of article websites.

Previously, article directories were highly regarded by Google – simply submitting original content to these websites enabled entrepreneurs to generate a backlog of high-quality links, which in turn boosted their search rankings. However, after the Panda update went through, the value of these websites dropped significantly, making them less beneficial than before. Read More >