There is one key difference that sets Facebook and Google pay-per-click advertising apart: imagery. While Google is still experimenting with adding pictures, Facebook has allowed advertisers to spruce up their affiliate marketing campaigns with images since the beginning.
And while images can add a new dynamic to display advertisements, that isn’t to say they are always a benefit – marketers still need to use specific types of pictures to drive consumer engagement. Search Engine Land writer Mona Elesseily recently talked to FBadsLAB’s Jennifer Sheahan to find out how affiliates could best use images to drive return on investment. Read More >